Visual Identity
At Impacto, we create complete visual systems: from logo design and typography, to graphic materials and brand manuals that command respect and professionalism.
What is visual identity?
Visual identity is the "face" of your brand. It is how you present yourself to the world through graphic elements, colors, shapes, and typography. It is the first thing your customers notice and what remains imprinted in their memory.
At Impacto, we build visual identities that not only look good but communicate the values and personality of your business, ensuring consistency across all communication channels.
Request a free consultation
Visual Identity vs. Branding
Branding is the invisible foundation: the strategy, mission, values, and promise you make to your customers. Visual identity is the visible translation of this strategy: the logo, colors, and design that make your brand tangible and recognizable.
What does a visual identity include?
Logo Design
Creating a unique and memorable symbol that represents the essence of your business.
Color Palette
Choosing colors that transmit the right emotion and differentiate you in the market.
Typography
Selecting fonts that ensure readability and reflect the brand's personality.
Brand Manual
The guide that explains the rules for using visual elements to maintain consistency.
When do you need a visual identity?
Here are the most common situations where a business needs a professional visual system:
Launching a new product/service
You need an image that attracts attention and clearly communicates the quality of what you offer.
Lack of consistency
Your marketing materials look different from one channel to another, creating confusion among customers.
The image no longer represents you
Your business has evolved, but your logo and design have been left behind and no longer reflect your current level.
How we build a Visual Identity at Impacto
Discovery
We understand your business, the values you want to convey, and the target audience you want to reach.
Exploration
We sketch concepts and explore visual directions that best reflect the brand's personality.
Design
We refine the chosen concept and develop the entire visual system: logo, colors, typography, and graphic materials.
Launch
We deliver all final files and the brand manual, ready to be used on any medium.
How much does a Visual Identity cost?
We believe in total transparency. A complete visual identity starts at approximately 1.500€, but the final cost depends on the complexity of the deliverables. We created an interactive pricing calculator to help you estimate your budget.
Calculate PriceVisual Identity Projects
Some of the visual systems we have created to help brands stand out.
Psihoselect
Aramis System Construct
